Get More Engagement & Referral Traffic By Doing Less on Social Media!
When you run a small business it’s easy to get pulled in a dozen different directions. When it comes to social media marketing, you may feel the same way: everyone says you have to be on social media, but who has the time for all of that? Twitter, Facebook, Pinterest, Instagram…then all the important niche channels like Houzz and others…it can make a person’s head spin! We’re here to tell you that you can improve brand visibility and connect with customers, prospects and fans by doing LESS on social media than you may have thought! Here’s how to get it done:
1) Focus. Choose one or two channels at most for your social posting. Do a bit of research to find out which channels your audience likes best. If they are most responsive on Twitter, concentrate your efforts there. See a lot of activity on Facebook? Then make that your goal. You don’t have to post on more than one or two channels to succeed on social. If you want to build a bigger presence, then by all means, do so, but our point here is to exchange a scatter gun approach for one that’s more like a laser. Let’s say you choose Twitter as your channel. Then let’s discover how to get the most out of every post.
2) Invest in a few tools. When we say invest, it doesn’t mean you have to pay a lot of money. Time is what we mean here; learn how to use a scheduling tool and a tool for creating awesome graphics to go with your posts. Did you know that people retain information much better if they can learn it visually? Definitely pair your posts with engaging images to ensure people remember your company! Try Canva and take a few minutes each day to practice with this amazing tool that offers incredible functionality in its free version. You won’t have to worry about sizing your images as they offer templates perfect for most any type of post, including Twitter. Plus they have pre-made layouts (free and paid), dozens of fonts, and awesome tools to help you turn your images into something really special to get those clicks you’re after! You’ll also love how you can upload your own images to use in your designs.
Multiple scheduling tools exist that can ensure you always have great content going out in your Twitter stream. Try the free version of HootSuite. You can link up to 3 social accounts in the free version; this will be enough for your main Twitter account, and a few others, should you choose to expand your reach at some point.
3) Learn how to find great content. Always keep a text editor, or a Word or Google doc open to collect thoughts throughout the day. Keep a short diary of content ideas to use for creating your Twitter posts. Plus keep watch on Twitter for content that you can curate. More on that in a sec.
4) Avoid the me, me, me mode. Your fans will quickly tire of a Twitter account that’s all about you. Unless you’re a celebrity, people want balance when they read your tweets. Make your account a destination. Write mostly about what’s happening in your industry, and about 30% of the time write about yourself. There are many social media recommendations out there on the ‘perfect ratio’ of talking about yourself vs. curating, (or re-tweeting great content). You’ll find the right balance as you go, but a good general rule of thumb is to make your account less about you, and more about what you can do for others. Offer them the best info they can find about your subject.
5) Be social. That sounds easy enough, but you’d be surprised at how many people treat social posting as a broadcast. Join conversations by searching on Twitter for subjects and hashtags. Start conversations. Ask questions. Create surveys. Have an opinion. And here’s a tip that can help you kick off and maintain your dialogues on Twitter: Stay positive! If you find a problem, offer a solution. If you see someone upset or worried about something, offer encouragement. Look for ways to be positive while you share information about your industry and yourself. People flock to someone with a positive outlook, and it actually will help you discover more avenues where you can join and start conversations.
It’s true! Scale down your social sharing and focus on offering more value on Twitter, Facebook and other channels!
Need help getting your accounts up and running? Or maybe you want someone to do it for you. Engine-IUS Marketing can help! Let’s get social going as a top traffic referral source to your website!