July 11, 2017
SEO content marketing | Engine-IUS Marketing

Best SEO Tips for Creating Killer Content That Sells

Often marketers put content in a box – they narrowly define it, when it can be, and do, so much more! Today let’s dive into a broader definition of content (it’s not only text copy) and top SEO tips that can help you convert your audience into subscribers and customers. Here’s a point that’s helpful to keep in mind when creating content for your website, social media, email and other marketing channels: Content should first serve your audience. Optimizing your content for SEO goes beyond adding keywords to it. It involves creating a positive user experience. Give your audience a payoff for visiting your site and engaging with your content. The payoff helps nurture your audience. Provide them with valuable information that educates and teaches them to trust you. Once they trust you they are more likely to convert. You then become the SOURCE of valuable content – and your […]
July 7, 2017
mobile site speed SEO | Engine-IUS Marketing

How You Can Take Advantage of Google’s Mobile-First Focus

Visitors have to see your website for you to do business with them As Google moves to its mobile first index (perhaps by 2018 for a partial rollout) there’s still time to get your site in shape for the launch. It makes sense for Google to go to a mobile-first index because mobile traffic continues to grow worldwide (users in the USA spend 71% of all online minutes using mobile devices). One way Google is helping webmasters and marketers prepare for this mobile-first change is through its June 28 update to its mobile site speed tool. Why is mobile site speed so important? Here’s the reason you need your site to load fast: If it doesn’t, your audience won’t stick around. They’ll go visit a competitor’s site. And the decision to do that is made in mere moments. Let’s look at the enhancements to Google’s mobile site speed tool so […]
June 26, 2017

To Dominate Local You Have to Be Mobile

Today mobile searches outnumber desktop searches by at least 60% to 40%; and that percentage is growing every day. You may have consulted your Google Analytics and noticed that increasing proportions of your traffic are coming from mobile. And you can bet that most of those mobile users are performing local searches. Statistics show that mobile searchers usually have buying intent; with 50% of mobile searches leading to store visits within a day. So how can you use all these insights to help you dominate local search? Focus your digital campaigns on mobile. That sounds easy – get your website mobile optimized, or create a new, responsive website that renders well on all devices. What does this really mean, and how can you take best advantage of these mobile updates to not only your site, but your content and the mobile user experience as a whole? Start with Google Tools […]
June 23, 2017

Three Surefire Ways to Build Links for Local SEO

While you may have heard that a strong external link portfolio is great for your overall search engine visibility, it can give you a definite boost in local results. This post will assume that you’ve already set up social accounts and especially your Google My Business account. If you haven’t done these yet, please get in touch with us to start your local SEO campaign for you. Link building can incorporate a range of tactics, but we wanted to share a few top approaches so you can get started with some surefire ways to not only expand, but diversify links pointing to your site. A high quantity of links is not as important as link quality and relevance (and over time you will want to build a higher quantity of links, but it must be done in a systematic way). Plus you want as many different domains pointing to your […]