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January 10, 2017
SEO copywriting SEO keywords | Engine-IUS Marketing

4 Ways to Drive More Value with Keywords

In a recent post, we discussed working with your agency on finalizing a keyword list. This is one of the most important tasks you will work on with your digital marketing firm. We promised to show you the best places to insert those keywords, and why. Let’s take a look at how this is done. Even though you will likely rely on your agency to do this for you, it’s important to understand how the process works. You will of course have the final say as to copy updates on your website, and while you will want to include keywords within the copy, you will also want to ensure that they are added in a natural way. These key phrase inclusion tips can help you focus on the details of keyword placement: Keywords should be placed in two main areas of your website. They should appear in the HTML code; […]
January 4, 2017
search engine optimization tips and techniques | Engine-IUS Marketing

Why Question Building Will Become the Hot New SEO Skill

You may have heard about the new digital home assistants, such as Amazon Echo. Google has one called Google Home, and it connects to Chromecast and Google smart home devices. One of the main uses of Google Home is the asking of questions. You fire off a question by starting with ‘OK, Google’ and ask it about your calendar, the weather, sports facts, or anything else you want. Not all answers Google returns will come from a business. But many will be answers that involve a product or service offered to consumers, such as asking where to go for the best steak in town, or how to acquire tickets to your favorite basketball team. Build the Right Questions & Profit from Search What resonates from this constant fielding of questions is that Google Home is demonstrating the next phase of search. Let’s examine voice search in a bit more detail: […]