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October 6, 2017
HTTP HTTPS SEO | Engine-IUS Marketing

Migrating Your Site to HTTPS: How-To, Why-To & Avoiding Pitfalls Along the Way (Part 1)

When Did HTTPS Gain SEO Traction (Google Approval)? It started back in 2014 when Google proclaimed that all sites, ideally, should switch to secure HTTPS protocol. Why would this be a good idea for consumers, and also for site owners, and Google itself? For Google, they like to provide the best search results possible. A recent review found that 34% of Google search results are from secure sites. To grow this number, Google encourages site owners to move from HTTP to HTTPS, which is the secure version of HTTP. Currently HTTPS is mostly used to handle sensitive online transactions, such as those on ecommerce and banking websites. Telling customers you have a more secure website can definitely help build trust in your business, but what about the SEO benefits? First of all, are there any, and second, if there are, what’s the best way to ensure you get them without […]
September 13, 2017
SEO campaign search engine optimization | Engine-IUS Marketing

How to Measure Your SEO Campaign’s ROI (Part 2)

Last time we explored the best ways to measure the ROI of your SEO campaign. Those were some useful ideas, and now we’ll show how they work in action. Client Background: A major high tech industrial manufacturing client came to us in 2014 having recently suffered dramatic Google organic traffic losses. They were mystified as to the reason behind the traffic drop, which was costing them key business leads. Through our extensive onboarding process we took note of their concern about having had very good Google organic rankings about 4 months prior to our first meeting. Then the sudden drop off occurred, which could have been attributable to any number of factors. We set our experienced SEO specialists to the task of discovering barriers to indexing and in short order they were able to unlock the door for Googlebot. Customized SEO Campaign Delivers Results What our experts found was a […]
September 5, 2017
SEO campaign ROI best SEO company | Engine-IUS Marketing

How to Measure The Success Of Your SEO Campaign (Part 1)

So you’re thinking of starting an SEO campaign and you’ve decided to work with an agency to help you reach your online goals. If you’re narrowing down your list of potential agencies, add this important point to your interview questions: How will you help me measure success? Set the Metrics at Campaign Outset You’ll want to get a good read on how the agency sets up SEO key performance indicators (KPI) and how they report them to you. Ideally you want your agency to say that they will benchmark your data so you’ll have a starting point to compare to, as your campaign matures. What you also want to hear from each agency you interview is that they will be depending on your input to help shape metrics before the SEO campaign starts. Online success has a unique look for every company. For you, it may be that you triple […]
August 21, 2017
SEO & website design online marketing | Engine-IUS Marketing

Why You Should Have Your Digital Agency Lead Your New Site Build

While a digital marketing agency will be glad to assist you with website optimization at any point in your existing site’s evolution, working with the agency at the outset of your new site build can deliver big rewards in the form of a jumpstart to your online visibility. Let’s examine how you can get the most from your online marketing agency during your new site design. Tip #1: Instead of separate meetings with your designer and your marketing agency, conduct meetings that bring your entire website creation team together. It’s important that a holistic viewpoint prevail during the site design, so you can approach the project from a user-first focus. For example, one team member may wish to create a mega menu, where another may be envisioning vertical sliding navigation. With the entire team present, the usability pros and cons can be discussed, along with any SEO implications. This approach […]