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July 11, 2017
SEO content marketing | Engine-IUS Marketing

Best SEO Tips for Creating Killer Content That Sells

Often marketers put content in a box – they narrowly define it, when it can be, and do, so much more! Today let’s dive into a broader definition of content (it’s not only text copy) and top SEO tips that can help you convert your audience into subscribers and customers. Here’s a point that’s helpful to keep in mind when creating content for your website, social media, email and other marketing channels: Content should first serve your audience. Optimizing your content for SEO goes beyond adding keywords to it. It involves creating a positive user experience. Give your audience a payoff for visiting your site and engaging with your content. The payoff helps nurture your audience. Provide them with valuable information that educates and teaches them to trust you. Once they trust you they are more likely to convert. You then become the SOURCE of valuable content – and your audience will remember that. So how do you get people to trust you? You have to provide them with more than keyword-enriched copy. What you need to do is create a ‘content universe’. Let’s see how to do that and what’s involved. A Content Universe Provides Unique and Positive User Experiences that Build Trust Take stock of your site’s content. Is it a good balance of text, images, video and audio? If you need graphics to illustrate your blogs, consider infographics. There are some sites that provide embed code so you can embed their infographics on your website. Usually this code will come with a section that credits the original creator. If not, then be sure to mention the site where you found the infographic and link back to them. Here’s an example: http://socialmarketingwriting.com/social-media-manager-infographic/ Make the Most of Your YouTube Video Collection Maybe you have a set of YouTube videos that you’d like to use to promote your products. Use your keyword research to help you write irresistible YouTube titles and descriptions so your videos will be […]
July 7, 2017
mobile site speed SEO | Engine-IUS Marketing

How You Can Take Advantage of Google’s Mobile-First Focus

Visitors have to see your website for you to do business with them As Google moves to its mobile first index (perhaps by 2018 for a partial rollout) there’s still time to get your site in shape for the launch. It makes sense for Google to go to a mobile-first index because mobile traffic continues to grow worldwide (users in the USA spend 71% of all online minutes using mobile devices). One way Google is helping webmasters and marketers prepare for this mobile-first change is through its June 28 update to its mobile site speed tool. Why is mobile site speed so important? Here’s the reason you need your site to load fast: If it doesn’t, your audience won’t stick around. They’ll go visit a competitor’s site. And the decision to do that is made in mere moments. Let’s look at the enhancements to Google’s mobile site speed tool so you can find out how to make your site load faster on mobile devices. The tool now provides insights into potentially how much traffic a site could lose if it loads slowly. Google says that most sites lose half their visitors due to slow load times. Google brings up an interesting point:  Most (70%) cell phones will use 3G or slower connections until 2020. So it’s imperative that your site render fast – and not just on 4G LTE connections. Here’s an example of the tool’s output using Facebook.com as the tested URL: You’ll note that Google estimates how much potential traffic a site can lose if the load time is not increased. We tested several consumer product websites and often a readout of 10s load time/29% estimated visitor loss occurred, which makes us wonder if there is a rounding or averaging effect used with the tool, showing that many sites may fit into this ‘poor’ category. What to do with Google’s mobile site speed recommendations With its mobile site speed tool Google tests a range of usability […]
June 26, 2017
tyler-lastovich-272588

To Dominate Local You Have to Be Mobile

Today mobile searches outnumber desktop searches by at least 60% to 40%; and that percentage is growing every day. You may have consulted your Google Analytics and noticed that increasing proportions of your traffic are coming from mobile. And you can bet that most of those mobile users are performing local searches. Statistics show that mobile searchers usually have buying intent; with 50% of mobile searches leading to store visits within a day. So how can you use all these insights to help you dominate local search? Focus your digital campaigns on mobile. That sounds easy – get your website mobile optimized, or create a new, responsive website that renders well on all devices. What does this really mean, and how can you take best advantage of these mobile updates to not only your site, but your content and the mobile user experience as a whole? Start with Google Tools Google provides marketers with tools that help measure a site’s mobile experience. First and foremost [assuming you have created at least a relatively usable mobile site (tutorials and recommendations on how to do this abound on the Internet; but if you need help, Engine-IUS Marketing is ready to assist)] you need to ensure that your site loads fast. Page speed (and increasingly, mobile page speed) is now a part of Google’s ranking algorithm, and when you think about it, rightly so, as it’s a big part of a positive user experience. Google can help with its PageSpeed Insights tool Input your website URL in the tool and let Google analyze it. Often you’ll find the results point to how you can compress images and code to make the site load faster. We recommend implementing one or two of the findings at a time, then re-testing your site. The goal isn’t necessarily to get the site up to 100% mobile speed capability, as few sites achieve that. What’s more realistic is getting in the high 70’s to […]
June 23, 2017
evan-kirby-263913

Three Surefire Ways to Build Links for Local SEO

While you may have heard that a strong external link portfolio is great for your overall search engine visibility, it can give you a definite boost in local results. This post will assume that you’ve already set up social accounts and especially your Google My Business account. If you haven’t done these yet, please get in touch with us to start your local SEO campaign for you. Link building can incorporate a range of tactics, but we wanted to share a few top approaches so you can get started with some surefire ways to not only expand, but diversify links pointing to your site. A high quantity of links is not as important as link quality and relevance (and over time you will want to build a higher quantity of links, but it must be done in a systematic way). Plus you want as many different domains pointing to your site as possible, as long as they are sites that relate to your website’s subject matter. So if you sell bird toys you don’t want a site that discusses politics linking to you (unrelated), or a site that sells get-rich-quick schemes (potentially a ‘bad neighborhood’ full of spam). Zero in on local citations – here’s how You will want to compile a list of the best directories and sites that influence local search. Each of these submissions will allow you to link back to your website. If you’re looking to improve your search visibility in a particular city, you can review Moz’s list of top local citation submission sites by city. You’ll notice that the top sites on each list are usually the same, regardless of city: Yellow Pages Yelp Superpages Manta Facebook Citysearch These sites are important for local search visibility, plus you’ll want to zero in on local news sites, depending on your region, such as Boston.com, for example. The key to making local citations work for you is to ensure that your NAP […]