Blog

May 31, 2017
search engine optimization SEO | Engine-IUS Marketing

Why SEO Will Continue to Be a High ROI Marketing Strategy

Organic Search: The Gift That Keeps on Giving It’s the way of the world today. Patience is supposed to be a virtue, but in the world of digital marketing, patience can be a hot commodity. It’s hard to tell customers that Google can take one or even two years to deliver the kind of traffic referral results they want from organic search. But here’s an important point to remember; something that organic search offers that PPC cannot. While we want to team organic with PPC to gain maximum first page real estate, things can change in a hurry if a customer decides to reduce or shut down her PPC spend. It’s like turning off a faucet when an AdWords budget changes. Organic, on the other hand, is the proverbial ‘gift that keeps on giving’. You (or your digital agency) can create valuable, evergreen content that will continue to be found […]
May 18, 2017
social media marketing tips | Engine-IUS Marketing

5 Top Social Media Tips for Your Small Business

Get More Engagement & Referral Traffic By Doing Less on Social Media! When you run a small business it’s easy to get pulled in a dozen different directions. When it comes to social media marketing, you may feel the same way: everyone says you have to be on social media, but who has the time for all of that? Twitter, Facebook, Pinterest, Instagram…then all the important niche channels like Houzz and others…it can make a person’s head spin! We’re here to tell you that you can improve brand visibility and connect with customers, prospects and fans by doing LESS on social media than you may have thought! Here’s how to get it done: 1) Focus. Choose one or two channels at most for your social posting. Do a bit of research to find out which channels your audience likes best. If they are most responsive on Twitter, concentrate your efforts […]
May 2, 2017
website calls to action | Engine-IUS Marketing

How to Build (and Rebuild) Click-Worthy Calls to Action

Over time you add new products and services to your website; you write blog posts, you share content on social media, and you keep in touch with your customers via email offers. You’re hitting your marketing on all cylinders – or are you? We’re fans of micro-content and the power these small bits of text have to persuade people. Periodically it’s important to do an audit of another form of micro-content, calls to action. Passive Is Out. Active Is In. It’s easy to get passive with calls to action. ‘Contact us today’, ‘Submit the form below’, ‘Get in touch now’…these are all calls to action that can fall flat. They do the job, but don’t pack a punch. Let’s discover why it’s important to write clear, compelling calls to action, then some tips on how to do it well. Make a Quick Pitch Think of calls to action as your […]
May 1, 2017
content marketing strategy | Engine-IUS Marketing

Why Great Content Marketing Is Like a Balanced Meal

Ever get tired of eating the same old thing each day? Maybe you’ve eaten fast food hamburgers 3 days in a row for lunch and you need a change. It’s the same with the content you offer to your site visitors, email subscribers and social media fans. No one wants to consume the same type of content all the time; especially not today when one can find alternatives around every corner. So while you share the same 500 word post with an image every Wednesday and Friday on your blog, your competitors will be out there distributing videos, infographics, slideshows and podcasts. It’s time to change up your content menu and get those eyeballs looking your way! Video – Short And Long Form; Explainer Some people think that they have to be on camera for videos to be effective. If you’re camera shy or don’t have time, there are lots […]