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April 1, 2017
how to get reviews on Facebook | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 2]

Why You Need More Facebook Reviews Last time we talked about how social media can help build your local SEO presence. Another way to leverage social for local SEO is to get your customers to leave Facebook reviews. Since we’ve already established that search engines, especially Google, take into account regular, high quality posting on Facebook, it’s time to take the next step to getting the most value you can from your Facebook presence. Listing your business’s NAP (name, address, phone number) on Facebook reinforces you as a local choice for your products and services. Next it’s important to signal to Google (and of course human visitors to your page) that you are a preferred local business. You can accomplish this by accumulating Facebook reviews. Why get more reviews? People are motivated by advice they can get from other real people. Depending on the source, Facebook is said to have […]
March 28, 2017
local SEO content marketing | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 1]

By this time most businesses and organizations have discovered the benefits they can derive from social media. We’d like to examine another reason to build up your social presence, in addition to brand image, customer service, and authority in your vertical. Local SEO is dog-eat-dog these days, and any advantage you can get over your competitor in local search results can mean the difference between a so-so sales day and a day where the cash register sings! Let’s discover why having an active social media presence can lead to more sales for your local business. 1) Google uses social signals to rank pages. Google uses hundreds of ranking factors; we will not claim that it gives inordinate weight to Facebook, Twitter or other social sites’ results. We will say that Google appears to use these accounts as ways to verify authority and authenticity. If you post regularly to Facebook, let’s […]
February 23, 2017
best online marketing tools social media marketing | Engine-IUS Marketing

5 Top Tool Tips Every Marketer Can Profit From

If you’re like us you’ve probably read more articles than you can count about the best online marketing tools. While ‘the list’ may change from year to year, there are a select few tools that stand the test of time. Plus a few newcomers shoot to the top; and it’s important to keep abreast of these, too. But what if we told you that you could amplify your search engine marketing campaigns with features that only power users know about? You can! Let’s go grab 5 top power user tips for some of the most popular marketing tools. They’ll save you time and help build engagement with your audience! Dropbox: This online sharing and collaboration tool probably offers more power user features than any other, so it’s hard to pick just one. Here’s a favorite of ours: We often work with clients who request our input on website updates or […]
February 22, 2017
meta description SEO what is a meta description | Engine-IUS Marketing

Why You Need the Best Meta Descriptions to Drive Traffic

Great Micro Content= More Sales Micro content serves many purposes in online marketing; from email subject lines, to tweets, to SMS ads and more. For the purposes of this blog we’ll concentrate on a very specific form of micro content, the meta description. Think about it: when you do a web search and are faced with a long list of results, how do you decide which one to click on? The title can persuade you, but often it’s the one-to-two sentence description that encourages that all-important click. This is where you can convince your target audience that your company has the solution to their problem.  That’s what web searches are – people with problems that need answers – and the faster they can get those answers, the better. It’s up to you in the space of about 160 characters to present your product or service as the best solution. The […]