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January 10, 2017
SEO copywriting SEO keywords | Engine-IUS Marketing

4 Ways to Drive More Value with Keywords

In a recent post, we discussed working with your agency on finalizing a keyword list. This is one of the most important tasks you will work on with your digital marketing firm. We promised to show you the best places to insert those keywords, and why. Let’s take a look at how this is done. Even though you will likely rely on your agency to do this for you, it’s important to understand how the process works. You will of course have the final say as to copy updates on your website, and while you will want to include keywords within the copy, you will also want to ensure that they are added in a natural way. These key phrase inclusion tips can help you focus on the details of keyword placement: Keywords should be placed in two main areas of your website. They should appear in the HTML code; […]
January 4, 2017
search engine optimization tips and techniques | Engine-IUS Marketing

Why Question Building Will Become the Hot New SEO Skill

You may have heard about the new digital home assistants, such as Amazon Echo. Google has one called Google Home, and it connects to Chromecast and Google smart home devices. One of the main uses of Google Home is the asking of questions. You fire off a question by starting with ‘OK, Google’ and ask it about your calendar, the weather, sports facts, or anything else you want. Not all answers Google returns will come from a business. But many will be answers that involve a product or service offered to consumers, such as asking where to go for the best steak in town, or how to acquire tickets to your favorite basketball team. Build the Right Questions & Profit from Search What resonates from this constant fielding of questions is that Google Home is demonstrating the next phase of search. Let’s examine voice search in a bit more detail: […]
October 12, 2016
link building link development | Engine-IUS Marketing

Link Building Consultants – Boosting Your Site’s Search Engine Rankings

There are a number of different ways to increase traffic to a website, from advertising to search engine optimization, although some of them are more effective than others. One tool that is commonly used by marketers to increase their search engine rank is link building. Link building refers to the process of increasing the number of both internal and external links for a website, which benefits sites in a number of ways. Here, we’ll go over how link building is done, how it can help you, and how working with link building consultants can save you time and money. Link building consultants work by increasing the number of both external and internal links to a website. External links refer to any links that come into your website from another site, while internal links refer to links to one page in your website from another page in your website. By having more […]
October 12, 2016
social media consultants social media marketing | Engine-IUS Marketing

Social Media Consultant Services – Working with Competent Internet Marketers

Social media is something that many business owners can take advantage of, but not many know how to begin. Social media essentially refers to text, images, audio, and video that can be shared between users online. Typically hosted on media sharing sites such as YouTube or social networking sites like Facebook, social media represents the future of the way content is passed between people. Taking advantage of the way social media works can be a huge asset to your business, and here we’ll go over some of the ways your business can benefit by working with social media consultants. Social media consultants are there to help business owners create plans of action for marketing their business through social media. This typically manifests itself in one of a few forms, such as viral marketing, search engine optimization, and other web traffic increasing techniques. Viral marketing refers to the creation of social […]