Content Marketing

November 29, 2017
long-tail keyword SEO | Engine-IUS Marketing

How to Win With Conversational Optimization

Mobile/Local/Voice searches are the new normal  – learn how to find the right key phrases and dominate this new era of search. Selecting the right keywords can make the difference between profit and losing ground to competitors. As people search, their intent can range over several categories, even in a single search session. This intent is what marketers need to capture. When the intent of searchers is understood, marketers can create content that will turn searchers into buyers. One way to understand user intent is to analyze how consumers perform queries today: 60% of searches are performed on mobile. Mobile searches often are transactional (people wishing to buy something). They are usually more transactional than desktop searches, and mobile searches are often tuned to a desire to buy locally. With 20% of mobile searches done by voice, this is a huge opportunity to work in long-tail keywords (defined as keywords […]
May 2, 2017
website calls to action | Engine-IUS Marketing

How to Build (and Rebuild) Click-Worthy Calls to Action

Over time you add new products and services to your website; you write blog posts, you share content on social media, and you keep in touch with your customers via email offers. You’re hitting your marketing on all cylinders – or are you? We’re fans of micro-content and the power these small bits of text have to persuade people. Periodically it’s important to do an audit of another form of micro-content, calls to action. Passive Is Out. Active Is In. It’s easy to get passive with calls to action. ‘Contact us today’, ‘Submit the form below’, ‘Get in touch now’…these are all calls to action that can fall flat. They do the job, but don’t pack a punch. Let’s discover why it’s important to write clear, compelling calls to action, then some tips on how to do it well. Make a Quick Pitch Think of calls to action as your […]
May 1, 2017
content marketing strategy | Engine-IUS Marketing

Why Great Content Marketing Is Like a Balanced Meal

Ever get tired of eating the same old thing each day? Maybe you’ve eaten fast food hamburgers 3 days in a row for lunch and you need a change. It’s the same with the content you offer to your site visitors, email subscribers and social media fans. No one wants to consume the same type of content all the time; especially not today when one can find alternatives around every corner. So while you share the same 500 word post with an image every Wednesday and Friday on your blog, your competitors will be out there distributing videos, infographics, slideshows and podcasts. It’s time to change up your content menu and get those eyeballs looking your way! Video – Short And Long Form; Explainer Some people think that they have to be on camera for videos to be effective. If you’re camera shy or don’t have time, there are lots […]
January 4, 2017
search engine optimization tips and techniques | Engine-IUS Marketing

Why Question Building Will Become the Hot New SEO Skill

You may have heard about the new digital home assistants, such as Amazon Echo. Google has one called Google Home, and it connects to Chromecast and Google smart home devices. One of the main uses of Google Home is the asking of questions. You fire off a question by starting with ‘OK, Google’ and ask it about your calendar, the weather, sports facts, or anything else you want. Not all answers Google returns will come from a business. But many will be answers that involve a product or service offered to consumers, such as asking where to go for the best steak in town, or how to acquire tickets to your favorite basketball team. Build the Right Questions & Profit from Search What resonates from this constant fielding of questions is that Google Home is demonstrating the next phase of search. Let’s examine voice search in a bit more detail: […]