Link Building

November 1, 2017
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How to Make Relevance Work for You

Best 2017 (and Beyond) Link Development Tips As the digital marketing community mourns the passing of Eric Ward, we’re reminded of his pioneering skills and numerous contributions to link development. Today some estimates attribute up to 40% of Google’s ranking algorithm to link-related criteria; from number, to quality, to anchor text diversity. With this much riding on links, it’s easy to see that a lot of effort needs to be spent cultivating this important ranking signal. Not everyone has the time, the perseverance, or the research skills to build a quality link portfolio. That’s why Engine-IUS Marketing offers link development as part of its digital marketing campaigns. Whether you engage us to do it, or you want to take on link building as a DIY project, if you’re looking for a quick takeaway from this post, simply remember the word ‘relevance’. Every step that’s taken in a solid, search engine-friendly […]
June 23, 2017
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Three Surefire Ways to Build Links for Local SEO

While you may have heard that a strong external link portfolio is great for your overall search engine visibility, it can give you a definite boost in local results. This post will assume that you’ve already set up social accounts and especially your Google My Business account. If you haven’t done these yet, please get in touch with us to start your local SEO campaign for you. Link building can incorporate a range of tactics, but we wanted to share a few top approaches so you can get started with some surefire ways to not only expand, but diversify links pointing to your site. A high quantity of links is not as important as link quality and relevance (and over time you will want to build a higher quantity of links, but it must be done in a systematic way). Plus you want as many different domains pointing to your […]
October 12, 2016
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Link Building Consultants – Boosting Your Site’s Search Engine Rankings

There are a number of different ways to increase traffic to a website, from advertising to search engine optimization, although some of them are more effective than others. One tool that is commonly used by marketers to increase their search engine rank is link building. Link building refers to the process of increasing the number of both internal and external links for a website, which benefits sites in a number of ways. Here, we’ll go over how link building is done, how it can help you, and how working with link building consultants can save you time and money. Link building consultants work by increasing the number of both external and internal links to a website. External links refer to any links that come into your website from another site, while internal links refer to links to one page in your website from another page in your website. By having more […]