SEO Consulting

November 29, 2017
long-tail keyword SEO | Engine-IUS Marketing

How to Win With Conversational Optimization

Mobile/Local/Voice searches are the new normal  – learn how to find the right key phrases and dominate this new era of search. Selecting the right keywords can make the difference between profit and losing ground to competitors. As people search, their intent can range over several categories, even in a single search session. This intent is what marketers need to capture. When the intent of searchers is understood, marketers can create content that will turn searchers into buyers. One way to understand user intent is to analyze how consumers perform queries today: 60% of searches are performed on mobile. Mobile searches often are transactional (people wishing to buy something). They are usually more transactional than desktop searches, and mobile searches are often tuned to a desire to buy locally. With 20% of mobile searches done by voice, this is a huge opportunity to work in long-tail keywords (defined as keywords […]
September 5, 2017
SEO campaign ROI best SEO company | Engine-IUS Marketing

How to Measure The Success Of Your SEO Campaign (Part 1)

So you’re thinking of starting an SEO campaign and you’ve decided to work with an agency to help you reach your online goals. If you’re narrowing down your list of potential agencies, add this important point to your interview questions: How will you help me measure success? Set the Metrics at Campaign Outset You’ll want to get a good read on how the agency sets up SEO key performance indicators (KPI) and how they report them to you. Ideally you want your agency to say that they will benchmark your data so you’ll have a starting point to compare to, as your campaign matures. What you also want to hear from each agency you interview is that they will be depending on your input to help shape metrics before the SEO campaign starts. Online success has a unique look for every company. For you, it may be that you triple […]
May 31, 2017
search engine optimization SEO | Engine-IUS Marketing

Why SEO Will Continue to Be a High ROI Marketing Strategy

Organic Search: The Gift That Keeps on Giving It’s the way of the world today. Patience is supposed to be a virtue, but in the world of digital marketing, patience can be a hot commodity. It’s hard to tell customers that Google can take one or even two years to deliver the kind of traffic referral results they want from organic search. But here’s an important point to remember; something that organic search offers that PPC cannot. While we want to team organic with PPC to gain maximum first page real estate, things can change in a hurry if a customer decides to reduce or shut down her PPC spend. It’s like turning off a faucet when an AdWords budget changes. Organic, on the other hand, is the proverbial ‘gift that keeps on giving’. You (or your digital agency) can create valuable, evergreen content that will continue to be found […]
February 23, 2017
best online marketing tools social media marketing | Engine-IUS Marketing

5 Top Tool Tips Every Marketer Can Profit From

If you’re like us you’ve probably read more articles than you can count about the best online marketing tools. While ‘the list’ may change from year to year, there are a select few tools that stand the test of time. Plus a few newcomers shoot to the top; and it’s important to keep abreast of these, too. But what if we told you that you could amplify your search engine marketing campaigns with features that only power users know about? You can! Let’s go grab 5 top power user tips for some of the most popular marketing tools. They’ll save you time and help build engagement with your audience! Dropbox: This online sharing and collaboration tool probably offers more power user features than any other, so it’s hard to pick just one. Here’s a favorite of ours: We often work with clients who request our input on website updates or […]