SEO

July 11, 2017
SEO content marketing | Engine-IUS Marketing

Best SEO Tips for Creating Killer Content That Sells

Often marketers put content in a box – they narrowly define it, when it can be, and do, so much more! Today let’s dive into a broader definition of content (it’s not only text copy) and top SEO tips that can help you convert your audience into subscribers and customers. Here’s a point that’s helpful to keep in mind when creating content for your website, social media, email and other marketing channels: Content should first serve your audience. Optimizing your content for SEO goes beyond adding keywords to it. It involves creating a positive user experience. Give your audience a payoff for visiting your site and engaging with your content. The payoff helps nurture your audience. Provide them with valuable information that educates and teaches them to trust you. Once they trust you they are more likely to convert. You then become the SOURCE of valuable content – and your […]
May 31, 2017
search engine optimization SEO | Engine-IUS Marketing

Why SEO Will Continue to Be a High ROI Marketing Strategy

Organic Search: The Gift That Keeps on Giving It’s the way of the world today. Patience is supposed to be a virtue, but in the world of digital marketing, patience can be a hot commodity. It’s hard to tell customers that Google can take one or even two years to deliver the kind of traffic referral results they want from organic search. But here’s an important point to remember; something that organic search offers that PPC cannot. While we want to team organic with PPC to gain maximum first page real estate, things can change in a hurry if a customer decides to reduce or shut down her PPC spend. It’s like turning off a faucet when an AdWords budget changes. Organic, on the other hand, is the proverbial ‘gift that keeps on giving’. You (or your digital agency) can create valuable, evergreen content that will continue to be found […]
May 2, 2017
website calls to action | Engine-IUS Marketing

How to Build (and Rebuild) Click-Worthy Calls to Action

Over time you add new products and services to your website; you write blog posts, you share content on social media, and you keep in touch with your customers via email offers. You’re hitting your marketing on all cylinders – or are you? We’re fans of micro-content and the power these small bits of text have to persuade people. Periodically it’s important to do an audit of another form of micro-content, calls to action. Passive Is Out. Active Is In. It’s easy to get passive with calls to action. ‘Contact us today’, ‘Submit the form below’, ‘Get in touch now’…these are all calls to action that can fall flat. They do the job, but don’t pack a punch. Let’s discover why it’s important to write clear, compelling calls to action, then some tips on how to do it well. Make a Quick Pitch Think of calls to action as your […]
March 28, 2017
local SEO content marketing | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 1]

By this time most businesses and organizations have discovered the benefits they can derive from social media. We’d like to examine another reason to build up your social presence, in addition to brand image, customer service, and authority in your vertical. Local SEO is dog-eat-dog these days, and any advantage you can get over your competitor in local search results can mean the difference between a so-so sales day and a day where the cash register sings! Let’s discover why having an active social media presence can lead to more sales for your local business. 1) Google uses social signals to rank pages. Google uses hundreds of ranking factors; we will not claim that it gives inordinate weight to Facebook, Twitter or other social sites’ results. We will say that Google appears to use these accounts as ways to verify authority and authenticity. If you post regularly to Facebook, let’s […]