Social Media

May 18, 2017
social media marketing tips | Engine-IUS Marketing

5 Top Social Media Tips for Your Small Business

Get More Engagement & Referral Traffic By Doing Less on Social Media! When you run a small business it’s easy to get pulled in a dozen different directions. When it comes to social media marketing, you may feel the same way: everyone says you have to be on social media, but who has the time for all of that? Twitter, Facebook, Pinterest, Instagram…then all the important niche channels like Houzz and others…it can make a person’s head spin! We’re here to tell you that you can improve brand visibility and connect with customers, prospects and fans by doing LESS on social media than you may have thought! Here’s how to get it done: 1) Focus. Choose one or two channels at most for your social posting. Do a bit of research to find out which channels your audience likes best. If they are most responsive on Twitter, concentrate your efforts […]
April 1, 2017
how to get reviews on Facebook | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 2]

Why You Need More Facebook Reviews Last time we talked about how social media can help build your local SEO presence. Another way to leverage social for local SEO is to get your customers to leave Facebook reviews. Since we’ve already established that search engines, especially Google, take into account regular, high quality posting on Facebook, it’s time to take the next step to getting the most value you can from your Facebook presence. Listing your business’s NAP (name, address, phone number) on Facebook reinforces you as a local choice for your products and services. Next it’s important to signal to Google (and of course human visitors to your page) that you are a preferred local business. You can accomplish this by accumulating Facebook reviews. Why get more reviews? People are motivated by advice they can get from other real people. Depending on the source, Facebook is said to have […]
March 28, 2017
local SEO content marketing | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 1]

By this time most businesses and organizations have discovered the benefits they can derive from social media. We’d like to examine another reason to build up your social presence, in addition to brand image, customer service, and authority in your vertical. Local SEO is dog-eat-dog these days, and any advantage you can get over your competitor in local search results can mean the difference between a so-so sales day and a day where the cash register sings! Let’s discover why having an active social media presence can lead to more sales for your local business. 1) Google uses social signals to rank pages. Google uses hundreds of ranking factors; we will not claim that it gives inordinate weight to Facebook, Twitter or other social sites’ results. We will say that Google appears to use these accounts as ways to verify authority and authenticity. If you post regularly to Facebook, let’s […]
February 23, 2017
best online marketing tools social media marketing | Engine-IUS Marketing

5 Top Tool Tips Every Marketer Can Profit From

If you’re like us you’ve probably read more articles than you can count about the best online marketing tools. While ‘the list’ may change from year to year, there are a select few tools that stand the test of time. Plus a few newcomers shoot to the top; and it’s important to keep abreast of these, too. But what if we told you that you could amplify your search engine marketing campaigns with features that only power users know about? You can! Let’s go grab 5 top power user tips for some of the most popular marketing tools. They’ll save you time and help build engagement with your audience! Dropbox: This online sharing and collaboration tool probably offers more power user features than any other, so it’s hard to pick just one. Here’s a favorite of ours: We often work with clients who request our input on website updates or […]