You know you should post to your social accounts more often, but you’re really not sure why…or even how, to go about it. There is a lot more involved in social media management than creating social accounts and posting to them occasionally. Why not let a social media marketing company take some (or all) of this work off your hands? Team up with your agency and take advantage of these 5 tips that can punch up your social media ROI.
Please note: You may first wish to set up your social media policy and then proceed to check out our tips. Some marketers may be tempted to skip this step – we recommend setting your policy up now (or have us help)…here’s why, and how:
Bonus tip: Avoid the ‘me, me, me’ syndrome when posting. This is definitely an area your social media marketing company can help with. Your audience will soon tire of posts that sound like sales pitches. Have your agency handle posting for you (at least some of the time, if not entirely) because it will know the right ratio of sharing your content and that of others.
Tracking micro conversions is huge because we want to be aware of the entire spectrum of influence that social has on your bottom line. Without tracking these conversions you will not be able to get the full picture on your campaign reach and impact. Need to know more about micro conversions and assisted conversions? We recommend this article by measurement guru Avinash Kaushik.
Go Get Those ROI Results!
Now it’s time to get out there and make it happen! Engine-ius Marketing offers ROI-based social media marketing campaigns and complete digital marketing programs. Squeeze ROI from every dollar you spend on digital with Engine-ius Marketing. Get started today!