Understanding Service Area and Relevance
Search engines are typically very good at showcasing your business within local searches based on the city your business is physically located in. The challenging part is appearing in search engines for the other areas you service beyond your address. This is because the search engines require physical addresses and not post office boxes or virtual addresses. No worries though, because at Engine-ius Marketing our strategy uses SEO techniques beyond typical SEO strategies that help rank your business for areas you servicer but are not in. Of course, if you have locations or satellite offices in other cities, those physical addresses will help your business rank well in the searches for those cities.
Your Local Search Engine Optimization Experts
Local SEO is becoming even more important for SMBs with a local service area and focus.
Local Search Engine Optimization
Search Engine Optimization (SEO) is taking online marketing to new places, and local SEO is becoming even more important for SMBs with a local service area and focus. Each day, more and more searchers (especially on mobile devices) are looking for local services or products from businesses.
When you partner with Engine-ius Marketing, you are partnering with a team of marketing professionals who are committed to helping your business rank high in the search engines, especially within mobile searches, and to obtaining lasting results. At Engine-ius Marketing, we pride ourselves on being competitive marketing specialists. Through persistent hard work and innovation, we secure lasting results for our clientele. We do not “embellish or fluff” up our content in attempts to trick searchers to purchase your products or search engines into ranking your website. Our services include producing unique, authoritative content that is geared towards evolving your business and your brand online by utilizing local SEO strategies that work.
Rankings, however, are simply one aspect of Engine-ius Marketing’s local SEO marketing strategy. Our team will also focus on optimizing your website’s architecture with offsite link building and onsite content creation. Our strategy is designed to kick-start or boost your business’s online visibility, and improve your website’s organic rankings within the search engines. This organic, local SEO strategy used by our Engine-ius Marketing professionals will help your business get better results on Bing, Yahoo!, and Google, by driving local customers and traffic. Whether you only have one physical location but serve a wider area or you have hundreds of locations, Engine-ius Marketing helps your business appear.
“NAP” And its Importance in the SERPs
You probably heard some SEO guru use this term “NAP”. But what is it? NAP(W) is your company name, address, phone number, and website. This is one of the most important aspects of data that search engines utilize when ranking your business for organic search results, because it is the way the engines validate that your business really exists. The key factor with NAP is consistency. Everywhere your business information is listed or cited online, from a Google business page or Facebook listing to directories such as Yelp, TripAdvisor, or Citysearch, your NAP must be the same. Search engines consider how many citations of your business exist, the quality of those listings, and the consistency of the NAP across all citations. Please note: If you move locations, tweak your business name, or change your phone number, there is a lot of work to be done to clean up your online citations.
“Map pack” What is it, and why should you care?
It is important to know that Bing, Yahoo, and Google showcase their first-page, local search results in the following order: Paid ads, Map Pack listings, and organic listings for optimized websites. Maps listings are generated separately from organic listings, using a different algorithm based on local optimization. Optimizing for the Maps Pack requires consistent NAP information and properly managed Google+, Bing Places for Business, and Yahoo Business pages. Without implementing a proper optimization strategy, your business will not appear in the Maps listings. Since the Map Pack takes up so much of the first page search results, it is vital for your business to have visibility here.
Plenty of data suggests that reviews can have positive or negative impacts on your business, including whether a searcher will even bother to click on your website link. Reviews also appear to have some influence on search engine rankings. It is critical that you are aware of your online reviews, and that you make it known to customers that you would appreciate their reviews. A sign or handout reminding them to please review your business is about as far as you can go, however. Never solicit reviews or incentivize with a special deal or coupon in exchange for a review. This is equivalent to buying reviews and it can come back to bite you. The customer’s experience should be enough to generate a review.
Importance of Onsite Optimization
Onsite optimization is the foundation for local SEO success. For effective local SEO, your website must be optimized from an on-site perspective. This is really critical for showcasing that your business serves areas beyond the city or town where your company is physically located. In order to help rank your business locally for additional areas that you serve, each area should have a dedicated landing page with unique content. These pages must contain unique content that is tailored and optimized to be relevant to each area. This optimization strategy is the key to moving your company onto the first page of search engines for the search results in any community you serve.
Whether your business is struggling to achieve first page results or fighting nearby competition, local SEO can help, but implementing it can feel overwhelming and expensive. When you partner with Engine-ius Marketing’s team of Local SEO experts, you can rest assured because the strategy designed for your business will drive your online marketing campaign to new heights, naturally impacting your company’s visibility for online customers as well as improving foot traffic. We know all of the strategies and techniques needed to ensure your company’s visibility no matter what areas you service.