On-site Social Media Optimization Services

Your on-site Social Media Optimization campaign starts with content that will interest your audience. We have all heard the expression: “Content is king.” For our purposes in helping to define on-site Social Media Optimization we offer this update: “Interesting and relevant content is king.” Once that content is created, ENGINE-IUS Marketing, Inc. can take your multi-media assets (copy, audio, video, etc.) and add tools to make it easy for users to tag and share. Encouraging this user behavior on-site is important, and you can multiply the benefits of this by providing opportunities for users to share your content across a variety of social networks that they belong to. Tools such as AddThis or ShareThis incorporated into your website at key areas (such as in a blog) make it easy for users to bookmark and share your content across a wide spectrum of over 300 social sites such as Facebook, Twitter, Digg and more.

Our Social Media team will consult with you to determine how to connect your site to social networks by installing these networks’ APIs into your site. This will allow your site to send data back and forth to social sites like LinkedIn, Twitter and Facebook.

On-site asset creation and optimization campaigns are ever-evolving processes. They have to regularly produce new, interesting content so users will find it link- and share- worthy. ENGINE-IUS Marketing, Inc. recommends an aggressive content creation and optimization strategy that includes text, images, as well as audio and video to satisfy the widest range of users. While working with our team on your marketing campaign, we will ensure you are provided with an on-site Social Media Optimization strategy that will come with visuals to help your webmaster upload our requested changes with ease. We almost never make recommendations regarding overhauls of your existing site; rather, we can achieve our objectives by simply copying and pasting a few lines of code into the header or footer of your website. Although, there have been a few times where we requested that our clients make major changes to their site in an effort to increase the overall usability or conversion effectiveness of their site. Requested changes will reflect the size and complexity of making your website Social Media Optimized!