Defining Key Performance Indicators Within a SMM Campaign

At the onset of your Social Media campaign ENGINE-IUS Marketing, Inc. will help you define the Key Performance Indicators (KPI) that will allow us to measure success rates for specific campaign components. We will begin the process by defining what it is you want users to do with your content (share, comment, refer friends, and of course buy your products and services) with all of these interaction possibilities adding to a positive image for your company.

So which KPI factors are the most important to track? That depends on your overall goals. Here are a few examples of Social Media Marketing KPI’s:

- Downloads
- Sharing
- Views
- Tagging
- Reviews
- Ratings
- Bookmarks
- Comments
- Followers
- Fans
- Re-Tweets
- Etc.

In order to measure these and other pertinent KPI’s you need to provide users with the ability to perform these actions. Our team of Social Media Marketing professionals will perform an audit of your online assets to look for opportunities to add engagement tools so your users are able to interact with your content.

Enabling interaction opportunities for your users and gathering all the resulting trend data is only the beginning. Where ENGINE-IUS Marketing, Inc. offers you the most value for your Social Media Marketing investment is the analysis of your trend data. What does current user engagement data mean? Over time what changes in user interactions are important, and what response is required from your company to help ensure that consumers continue to engage with you? We greatly understand the broader trends revealed by Social Media Marketing analytics and can also uncover the less obvious micro data that provides important insights into your users’ motivations.