SEO + SMM = Increased Online Traffic & Conversions
You will enjoy a major advantage when you use ENGINE-IUS Marketing, Inc. as your Internet marketing company. Our understanding of the synergy between SEO (Search Engine Optimization) and SMM (Social Media Marketing) creates a multiplicative effect that means more traffic and more conversions for you.
SMM without SEO means that even when people share, comment and link to your content, it won’t be as visible on the search engines for relevant keywords. Combining SEO and SMM helps you gain new users who find you through search. The good news is that optimizing your social content is not difficult. ENGINE-IUS Marketing, Inc. knows the proper way to optimize your content and then syndicate it where your audience can find it online.
Optimized content submitted to social networking sites represents only a fraction of what our company can do for you. We will work with you to develop a marketing game plan at the very beginning of our relationship. This game plan is your assurance that each step in the online marketing process includes a symbiotic combination of SEO and SMM.
Here’s an example to help you envision how our Internet marketing campaigns build in SEO and SMM aspects to grow your audience and conversions:
Imagine if you had a blog that was not optimized for any keywords. You think that you are covering all your bases by offering sharing icons that make it easy for users to click and select the social sites they’d like to share your content on. What you are really doing is encouraging promotion of content that won’t really satisfy users. Un-optimized content will contain few relevant keywords that can indicate potential value to users. For example, if I am interested in “coffee brewing machines” and your blog post about coffee does not mention this phrase in the blog post title, or within the text, then this blog post likely won’t be tagged on social sites with the phrase “coffee brewing machines.” This effect snowballs rapidly: Your site doesn’t rank well for the phrase, user interest drops, linking occurs less often, and you miss out on a variety of opportunities to increase your online visibility.
ENGINE-IUS Marketing, Inc. alleviates all of these problems. From the very first day of your campaign, we incorporate SEO into all of your social assets so your web copy, articles, news releases, as well as audio and video files can spread throughout your target audience’s favorite social sites. The result: Traffic increases to your site from individuals who want to know more about your company. This SEO / SMM targeted traffic has a greater chance of converting than traffic derived from SEO or SMM alone.