best SEO company

September 13, 2017
SEO campaign search engine optimization | Engine-IUS Marketing

How to Measure Your SEO Campaign’s ROI (Part 2)

Last time we explored the best ways to measure the ROI of your SEO campaign. Those were some useful ideas, and now we’ll show how they work in action. Client Background: A major high tech industrial manufacturing client came to us in 2014 having recently suffered dramatic Google organic traffic losses. They were mystified as to the reason behind the traffic drop, which was costing them key business leads. Through our extensive onboarding process we took note of their concern about having had very good Google organic rankings about 4 months prior to our first meeting. Then the sudden drop off occurred, which could have been attributable to any number of factors. We set our experienced SEO specialists to the task of discovering barriers to indexing and in short order they were able to unlock the door for Googlebot. Customized SEO Campaign Delivers Results What our experts found was a […]
September 5, 2017
SEO campaign ROI best SEO company | Engine-IUS Marketing

How to Measure The Success Of Your SEO Campaign (Part 1)

So you’re thinking of starting an SEO campaign and you’ve decided to work with an agency to help you reach your online goals. If you’re narrowing down your list of potential agencies, add this important point to your interview questions: How will you help me measure success? Set the Metrics at Campaign Outset You’ll want to get a good read on how the agency sets up SEO key performance indicators (KPI) and how they report them to you. Ideally you want your agency to say that they will benchmark your data so you’ll have a starting point to compare to, as your campaign matures. What you also want to hear from each agency you interview is that they will be depending on your input to help shape metrics before the SEO campaign starts. Online success has a unique look for every company. For you, it may be that you triple […]