content marketing

July 11, 2017
SEO content marketing | Engine-IUS Marketing

Best SEO Tips for Creating Killer Content That Sells

Often marketers put content in a box – they narrowly define it, when it can be, and do, so much more! Today let’s dive into a broader definition of content (it’s not only text copy) and top SEO tips that can help you convert your audience into subscribers and customers. Here’s a point that’s helpful to keep in mind when creating content for your website, social media, email and other marketing channels: Content should first serve your audience. Optimizing your content for SEO goes beyond adding keywords to it. It involves creating a positive user experience. Give your audience a payoff for visiting your site and engaging with your content. The payoff helps nurture your audience. Provide them with valuable information that educates and teaches them to trust you. Once they trust you they are more likely to convert. You then become the SOURCE of valuable content – and your […]
May 31, 2017
search engine optimization SEO | Engine-IUS Marketing

Why SEO Will Continue to Be a High ROI Marketing Strategy

Organic Search: The Gift That Keeps on Giving It’s the way of the world today. Patience is supposed to be a virtue, but in the world of digital marketing, patience can be a hot commodity. It’s hard to tell customers that Google can take one or even two years to deliver the kind of traffic referral results they want from organic search. But here’s an important point to remember; something that organic search offers that PPC cannot. While we want to team organic with PPC to gain maximum first page real estate, things can change in a hurry if a customer decides to reduce or shut down her PPC spend. It’s like turning off a faucet when an AdWords budget changes. Organic, on the other hand, is the proverbial ‘gift that keeps on giving’. You (or your digital agency) can create valuable, evergreen content that will continue to be found […]
May 1, 2017
content marketing strategy | Engine-IUS Marketing

Why Great Content Marketing Is Like a Balanced Meal

Ever get tired of eating the same old thing each day? Maybe you’ve eaten fast food hamburgers 3 days in a row for lunch and you need a change. It’s the same with the content you offer to your site visitors, email subscribers and social media fans. No one wants to consume the same type of content all the time; especially not today when one can find alternatives around every corner. So while you share the same 500 word post with an image every Wednesday and Friday on your blog, your competitors will be out there distributing videos, infographics, slideshows and podcasts. It’s time to change up your content menu and get those eyeballs looking your way! Video – Short And Long Form; Explainer Some people think that they have to be on camera for videos to be effective. If you’re camera shy or don’t have time, there are lots […]
October 12, 2016
content marketing SEO | Engine-IUS Marketing

Professional SEO Consultant Services – How SEO Can Drive More Traffic to Your Website

If you own a website and want to increase its traffic, there are a few ways to do so that you may have tried. You can advertise, but depending on where you advertise and how you do it, you may have mixed results. You can always create more content, but this process is slow and will not dramatically increase your hits unless you already have strong readership. The truth is that one of the best ways to increase website traffic is through a process called search engine optimization, often abbreviated as SEO. Here, we’ll go over how SEO consultants can work with you to increase the amount of traffic to your website, as well as ensure that greater proportions of that traffic actually stay on the site longer. SEO consultants work in a number of different ways, but one of the primary functions they serve is to advise webmasters on […]