content

May 2, 2017
website calls to action | Engine-IUS Marketing

How to Build (and Rebuild) Click-Worthy Calls to Action

Over time you add new products and services to your website; you write blog posts, you share content on social media, and you keep in touch with your customers via email offers. You’re hitting your marketing on all cylinders – or are you? We’re fans of micro-content and the power these small bits of text have to persuade people. Periodically it’s important to do an audit of another form of micro-content, calls to action. Passive Is Out. Active Is In. It’s easy to get passive with calls to action. ‘Contact us today’, ‘Submit the form below’, ‘Get in touch now’…these are all calls to action that can fall flat. They do the job, but don’t pack a punch. Let’s discover why it’s important to write clear, compelling calls to action, then some tips on how to do it well. Make a Quick Pitch Think of calls to action as your […]
May 1, 2017
content marketing strategy | Engine-IUS Marketing

Why Great Content Marketing Is Like a Balanced Meal

Ever get tired of eating the same old thing each day? Maybe you’ve eaten fast food hamburgers 3 days in a row for lunch and you need a change. It’s the same with the content you offer to your site visitors, email subscribers and social media fans. No one wants to consume the same type of content all the time; especially not today when one can find alternatives around every corner. So while you share the same 500 word post with an image every Wednesday and Friday on your blog, your competitors will be out there distributing videos, infographics, slideshows and podcasts. It’s time to change up your content menu and get those eyeballs looking your way! Video – Short And Long Form; Explainer Some people think that they have to be on camera for videos to be effective. If you’re camera shy or don’t have time, there are lots […]