digital marketing

November 1, 2017
BRETT BLOG 1 NOV 2017 FEATURED IMG

How to Make Relevance Work for You

Best 2017 (and Beyond) Link Development Tips As the digital marketing community mourns the passing of Eric Ward, we’re reminded of his pioneering skills and numerous contributions to link development. Today some estimates attribute up to 40% of Google’s ranking algorithm to link-related criteria; from number, to quality, to anchor text diversity. With this much riding on links, it’s easy to see that a lot of effort needs to be spent cultivating this important ranking signal. Not everyone has the time, the perseverance, or the research skills to build a quality link portfolio. That’s why Engine-IUS Marketing offers link development as part of its digital marketing campaigns. Whether you engage us to do it, or you want to take on link building as a DIY project, if you’re looking for a quick takeaway from this post, simply remember the word ‘relevance’. Every step that’s taken in a solid, search engine-friendly […]