how to drive traffic to your site

June 26, 2017
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To Dominate Local You Have to Be Mobile

Today mobile searches outnumber desktop searches by at least 60% to 40%; and that percentage is growing every day. You may have consulted your Google Analytics and noticed that increasing proportions of your traffic are coming from mobile. And you can bet that most of those mobile users are performing local searches. Statistics show that mobile searchers usually have buying intent; with 50% of mobile searches leading to store visits within a day. So how can you use all these insights to help you dominate local search? Focus your digital campaigns on mobile. That sounds easy – get your website mobile optimized, or create a new, responsive website that renders well on all devices. What does this really mean, and how can you take best advantage of these mobile updates to not only your site, but your content and the mobile user experience as a whole? Start with Google Tools […]
January 31, 2017
how to drive traffic to your website | Engine-IUS Marketing

All Hype & No Meat: Beat the High Rankings/Low Traffic Trap

Hope this has never happened to you, but if it has we’ve got you covered! We’re about to enter the world of…high SERP rankings that don’t translate to high Google traffic! This is a strange, foggy world where marketers have trouble seeing what’s really going on with their campaigns. Key phrase rankings are great, but they are only one part of the marketing puzzle. Step into this scenario with us; does it look familiar? Got the Rankings But Where’s the Traffic? Google traffic keeps dipping, but you don’t know why. Content is still being produced on a regular basis. Link development is full steam ahead, and website pages have been optimized on a regular schedule each month. You’re starting to get concerned as this is the fourth month in a row that Google traffic has fallen by double digits. You note that revenue has risen incrementally over the time period, […]