October 6, 2017
HTTP HTTPS SEO | Engine-IUS Marketing

Migrating Your Site to HTTPS: How-To, Why-To & Avoiding Pitfalls Along the Way (Part 1)

When Did HTTPS Gain SEO Traction (Google Approval)? It started back in 2014 when Google proclaimed that all sites, ideally, should switch to secure HTTPS protocol. Why would this be a good idea for consumers, and also for site owners, and Google itself? For Google, they like to provide the best search results possible. A recent review found that 34% of Google search results are from secure sites. To grow this number, Google encourages site owners to move from HTTP to HTTPS, which is the secure version of HTTP. Currently HTTPS is mostly used to handle sensitive online transactions, such as those on ecommerce and banking websites. Telling customers you have a more secure website can definitely help build trust in your business, but what about the SEO benefits? First of all, are there any, and second, if there are, what’s the best way to ensure you get them without […]