increase search engine traffic

June 23, 2017
evan-kirby-263913

Three Surefire Ways to Build Links for Local SEO

While you may have heard that a strong external link portfolio is great for your overall search engine visibility, it can give you a definite boost in local results. This post will assume that you’ve already set up social accounts and especially your Google My Business account. If you haven’t done these yet, please get in touch with us to start your local SEO campaign for you. Link building can incorporate a range of tactics, but we wanted to share a few top approaches so you can get started with some surefire ways to not only expand, but diversify links pointing to your site. A high quantity of links is not as important as link quality and relevance (and over time you will want to build a higher quantity of links, but it must be done in a systematic way). Plus you want as many different domains pointing to your […]
January 31, 2017
how to drive traffic to your website | Engine-IUS Marketing

All Hype & No Meat: Beat the High Rankings/Low Traffic Trap

Hope this has never happened to you, but if it has we’ve got you covered! We’re about to enter the world of…high SERP rankings that don’t translate to high Google traffic! This is a strange, foggy world where marketers have trouble seeing what’s really going on with their campaigns. Key phrase rankings are great, but they are only one part of the marketing puzzle. Step into this scenario with us; does it look familiar? Got the Rankings But Where’s the Traffic? Google traffic keeps dipping, but you don’t know why. Content is still being produced on a regular basis. Link development is full steam ahead, and website pages have been optimized on a regular schedule each month. You’re starting to get concerned as this is the fourth month in a row that Google traffic has fallen by double digits. You note that revenue has risen incrementally over the time period, […]