local SEO marketing services

June 23, 2017
evan-kirby-263913

Three Surefire Ways to Build Links for Local SEO

While you may have heard that a strong external link portfolio is great for your overall search engine visibility, it can give you a definite boost in local results. This post will assume that you’ve already set up social accounts and especially your Google My Business account. If you haven’t done these yet, please get in touch with us to start your local SEO campaign for you. Link building can incorporate a range of tactics, but we wanted to share a few top approaches so you can get started with some surefire ways to not only expand, but diversify links pointing to your site. A high quantity of links is not as important as link quality and relevance (and over time you will want to build a higher quantity of links, but it must be done in a systematic way). Plus you want as many different domains pointing to your […]
March 28, 2017
local SEO content marketing | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 1]

By this time most businesses and organizations have discovered the benefits they can derive from social media. We’d like to examine another reason to build up your social presence, in addition to brand image, customer service, and authority in your vertical. Local SEO is dog-eat-dog these days, and any advantage you can get over your competitor in local search results can mean the difference between a so-so sales day and a day where the cash register sings! Let’s discover why having an active social media presence can lead to more sales for your local business. 1) Google uses social signals to rank pages. Google uses hundreds of ranking factors; we will not claim that it gives inordinate weight to Facebook, Twitter or other social sites’ results. We will say that Google appears to use these accounts as ways to verify authority and authenticity. If you post regularly to Facebook, let’s […]