local SEO marketing

November 29, 2017
long-tail keyword SEO | Engine-IUS Marketing

How to Win With Conversational Optimization

Mobile/Local/Voice searches are the new normal  – learn how to find the right key phrases and dominate this new era of search. Selecting the right keywords can make the difference between profit and losing ground to competitors. As people search, their intent can range over several categories, even in a single search session. This intent is what marketers need to capture. When the intent of searchers is understood, marketers can create content that will turn searchers into buyers. One way to understand user intent is to analyze how consumers perform queries today: 60% of searches are performed on mobile. Mobile searches often are transactional (people wishing to buy something). They are usually more transactional than desktop searches, and mobile searches are often tuned to a desire to buy locally. With 20% of mobile searches done by voice, this is a huge opportunity to work in long-tail keywords (defined as keywords […]
September 5, 2017
SEO campaign ROI best SEO company | Engine-IUS Marketing

How to Measure The Success Of Your SEO Campaign (Part 1)

So you’re thinking of starting an SEO campaign and you’ve decided to work with an agency to help you reach your online goals. If you’re narrowing down your list of potential agencies, add this important point to your interview questions: How will you help me measure success? Set the Metrics at Campaign Outset You’ll want to get a good read on how the agency sets up SEO key performance indicators (KPI) and how they report them to you. Ideally you want your agency to say that they will benchmark your data so you’ll have a starting point to compare to, as your campaign matures. What you also want to hear from each agency you interview is that they will be depending on your input to help shape metrics before the SEO campaign starts. Online success has a unique look for every company. For you, it may be that you triple […]
March 28, 2017
local SEO content marketing | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 1]

By this time most businesses and organizations have discovered the benefits they can derive from social media. We’d like to examine another reason to build up your social presence, in addition to brand image, customer service, and authority in your vertical. Local SEO is dog-eat-dog these days, and any advantage you can get over your competitor in local search results can mean the difference between a so-so sales day and a day where the cash register sings! Let’s discover why having an active social media presence can lead to more sales for your local business. 1) Google uses social signals to rank pages. Google uses hundreds of ranking factors; we will not claim that it gives inordinate weight to Facebook, Twitter or other social sites’ results. We will say that Google appears to use these accounts as ways to verify authority and authenticity. If you post regularly to Facebook, let’s […]