local SEO

November 29, 2017
long-tail keyword SEO | Engine-IUS Marketing

How to Win With Conversational Optimization

Mobile/Local/Voice searches are the new normal  – learn how to find the right key phrases and dominate this new era of search. Selecting the right keywords can make the difference between profit and losing ground to competitors. As people search, their intent can range over several categories, even in a single search session. This intent is what marketers need to capture. When the intent of searchers is understood, marketers can create content that will turn searchers into buyers. One way to understand user intent is to analyze how consumers perform queries today: 60% of searches are performed on mobile. Mobile searches often are transactional (people wishing to buy something). They are usually more transactional than desktop searches, and mobile searches are often tuned to a desire to buy locally. With 20% of mobile searches done by voice, this is a huge opportunity to work in long-tail keywords (defined as keywords […]
November 1, 2017
BRETT BLOG 1 NOV 2017 FEATURED IMG

How to Make Relevance Work for You

Best 2017 (and Beyond) Link Development Tips As the digital marketing community mourns the passing of Eric Ward, we’re reminded of his pioneering skills and numerous contributions to link development. Today some estimates attribute up to 40% of Google’s ranking algorithm to link-related criteria; from number, to quality, to anchor text diversity. With this much riding on links, it’s easy to see that a lot of effort needs to be spent cultivating this important ranking signal. Not everyone has the time, the perseverance, or the research skills to build a quality link portfolio. That’s why Engine-IUS Marketing offers link development as part of its digital marketing campaigns. Whether you engage us to do it, or you want to take on link building as a DIY project, if you’re looking for a quick takeaway from this post, simply remember the word ‘relevance’. Every step that’s taken in a solid, search engine-friendly […]