long-tail keywords

November 29, 2017
long-tail keyword SEO | Engine-IUS Marketing

How to Win With Conversational Optimization

Mobile/Local/Voice searches are the new normal  – learn how to find the right key phrases and dominate this new era of search. Selecting the right keywords can make the difference between profit and losing ground to competitors. As people search, their intent can range over several categories, even in a single search session. This intent is what marketers need to capture. When the intent of searchers is understood, marketers can create content that will turn searchers into buyers. One way to understand user intent is to analyze how consumers perform queries today: 60% of searches are performed on mobile. Mobile searches often are transactional (people wishing to buy something). They are usually more transactional than desktop searches, and mobile searches are often tuned to a desire to buy locally. With 20% of mobile searches done by voice, this is a huge opportunity to work in long-tail keywords (defined as keywords […]