search engine optimization

October 25, 2017
HTTPS SEO Benefits | Engine-IUS Marketing

Migrating Your Site to HTTPS: How-To, Why-To & Avoiding Pitfalls Along the Way (Part 2)

Last time we discussed the SEO benefits (in addition to user benefits) of deploying a secure (HTTPS) version of your website. Sounds good, right? All you have to do is set that up per the steps we talked about in that post, and you’re good. Not so fast – several wrinkles can crop up when setting up HTTPS and the main issue that can derail your SEO efforts is duplicate content. Let’s examine why this happens and how to fix it. Defining HTTP & HTTPS Duplicate Content It’s likely that you’ve heard that search engines, especially Google, punish sites with duplicate content. That stands to reason; the search engines want to provide the best user experience possible, and that means delivering diverse and relevant search results. There are multiple forms of duplicate content, and the particular kind created when HTTP and HTTPS versions of a site are both indexed can […]
October 6, 2017
HTTP HTTPS SEO | Engine-IUS Marketing

Migrating Your Site to HTTPS: How-To, Why-To & Avoiding Pitfalls Along the Way (Part 1)

When Did HTTPS Gain SEO Traction (Google Approval)? It started back in 2014 when Google proclaimed that all sites, ideally, should switch to secure HTTPS protocol. Why would this be a good idea for consumers, and also for site owners, and Google itself? For Google, they like to provide the best search results possible. A recent review found that 34% of Google search results are from secure sites. To grow this number, Google encourages site owners to move from HTTP to HTTPS, which is the secure version of HTTP. Currently HTTPS is mostly used to handle sensitive online transactions, such as those on ecommerce and banking websites. Telling customers you have a more secure website can definitely help build trust in your business, but what about the SEO benefits? First of all, are there any, and second, if there are, what’s the best way to ensure you get them without […]
September 13, 2017
SEO campaign search engine optimization | Engine-IUS Marketing

How to Measure Your SEO Campaign’s ROI (Part 2)

Last time we explored the best ways to measure the ROI of your SEO campaign. Those were some useful ideas, and now we’ll show how they work in action. Client Background: A major high tech industrial manufacturing client came to us in 2014 having recently suffered dramatic Google organic traffic losses. They were mystified as to the reason behind the traffic drop, which was costing them key business leads. Through our extensive onboarding process we took note of their concern about having had very good Google organic rankings about 4 months prior to our first meeting. Then the sudden drop off occurred, which could have been attributable to any number of factors. We set our experienced SEO specialists to the task of discovering barriers to indexing and in short order they were able to unlock the door for Googlebot. Customized SEO Campaign Delivers Results What our experts found was a […]
July 11, 2017
SEO content marketing | Engine-IUS Marketing

Best SEO Tips for Creating Killer Content That Sells

Often marketers put content in a box – they narrowly define it, when it can be, and do, so much more! Today let’s dive into a broader definition of content (it’s not only text copy) and top SEO tips that can help you convert your audience into subscribers and customers. Here’s a point that’s helpful to keep in mind when creating content for your website, social media, email and other marketing channels: Content should first serve your audience. Optimizing your content for SEO goes beyond adding keywords to it. It involves creating a positive user experience. Give your audience a payoff for visiting your site and engaging with your content. The payoff helps nurture your audience. Provide them with valuable information that educates and teaches them to trust you. Once they trust you they are more likely to convert. You then become the SOURCE of valuable content – and your […]