seo copywriting

January 10, 2017
SEO copywriting SEO keywords | Engine-IUS Marketing

4 Ways to Drive More Value with Keywords

In a recent post, we discussed working with your agency on finalizing a keyword list. This is one of the most important tasks you will work on with your digital marketing firm. We promised to show you the best places to insert those keywords, and why. Let’s take a look at how this is done. Even though you will likely rely on your agency to do this for you, it’s important to understand how the process works. You will of course have the final say as to copy updates on your website, and while you will want to include keywords within the copy, you will also want to ensure that they are added in a natural way. These key phrase inclusion tips can help you focus on the details of keyword placement: Keywords should be placed in two main areas of your website. They should appear in the HTML code; […]