seo optimizations

June 26, 2017

To Dominate Local You Have to Be Mobile

Today mobile searches outnumber desktop searches by at least 60% to 40%; and that percentage is growing every day. You may have consulted your Google Analytics and noticed that increasing proportions of your traffic are coming from mobile. And you can bet that most of those mobile users are performing local searches. Statistics show that mobile searchers usually have buying intent; with 50% of mobile searches leading to store visits within a day. So how can you use all these insights to help you dominate local search? Focus your digital campaigns on mobile. That sounds easy – get your website mobile optimized, or create a new, responsive website that renders well on all devices. What does this really mean, and how can you take best advantage of these mobile updates to not only your site, but your content and the mobile user experience as a whole? Start with Google Tools […]
February 22, 2017
meta description SEO what is a meta description | Engine-IUS Marketing

Why You Need the Best Meta Descriptions to Drive Traffic

Great Micro Content= More Sales Micro content serves many purposes in online marketing; from email subject lines, to tweets, to SMS ads and more. For the purposes of this blog we’ll concentrate on a very specific form of micro content, the meta description. Think about it: when you do a web search and are faced with a long list of results, how do you decide which one to click on? The title can persuade you, but often it’s the one-to-two sentence description that encourages that all-important click. This is where you can convince your target audience that your company has the solution to their problem.  That’s what web searches are – people with problems that need answers – and the faster they can get those answers, the better. It’s up to you in the space of about 160 characters to present your product or service as the best solution. The […]