September 13, 2017
SEO campaign search engine optimization | Engine-IUS Marketing

How to Measure Your SEO Campaign’s ROI (Part 2)

Last time we explored the best ways to measure the ROI of your SEO campaign. Those were some useful ideas, and now we’ll show how they work in action. Client Background: A major high tech industrial manufacturing client came to us in 2014 having recently suffered dramatic Google organic traffic losses. They were mystified as to the reason behind the traffic drop, which was costing them key business leads. Through our extensive onboarding process we took note of their concern about having had very good Google organic rankings about 4 months prior to our first meeting. Then the sudden drop off occurred, which could have been attributable to any number of factors. We set our experienced SEO specialists to the task of discovering barriers to indexing and in short order they were able to unlock the door for Googlebot. Customized SEO Campaign Delivers Results What our experts found was a […]
August 21, 2017
SEO & website design online marketing | Engine-IUS Marketing

Why You Should Have Your Digital Agency Lead Your New Site Build

While a digital marketing agency will be glad to assist you with website optimization at any point in your existing site’s evolution, working with the agency at the outset of your new site build can deliver big rewards in the form of a jumpstart to your online visibility. Let’s examine how you can get the most from your online marketing agency during your new site design. Tip #1: Instead of separate meetings with your designer and your marketing agency, conduct meetings that bring your entire website creation team together. It’s important that a holistic viewpoint prevail during the site design, so you can approach the project from a user-first focus. For example, one team member may wish to create a mega menu, where another may be envisioning vertical sliding navigation. With the entire team present, the usability pros and cons can be discussed, along with any SEO implications. This approach […]
August 18, 2017
WordPress website design and optimization | Engine-IUS Marketing

Don’t Pull the Trigger on that New Site Build Until You Read This

Amplify your Online Visibility with a New WordPress Site or Blog When it comes to connecting with your audience online, your website has to act like your digital salesperson. If your site can’t be found in search results, then you’re leaving money on the table. Today WordPress powers 28% of the Internet; including TechCrunch, Reuters Blogs, Katy Perry, Wall St. Journal Law Blogs, and many more. So why do all these prominent entities (along with thousands of other businesses and individuals ) use WordPress? The reasons would fill dozens of pages, but for our purposes in this blog, we want to drill down to some very specific SEO points that you can take advantage of too, when you move your blog or site to WordPress. Quality Themes to Make Your Site SEO-Friendly & Fast WordPress is SEO-friendly straight out of the box. Its easy to configure menus, sliders and other […]
July 11, 2017
SEO content marketing | Engine-IUS Marketing

Best SEO Tips for Creating Killer Content That Sells

Often marketers put content in a box – they narrowly define it, when it can be, and do, so much more! Today let’s dive into a broader definition of content (it’s not only text copy) and top SEO tips that can help you convert your audience into subscribers and customers. Here’s a point that’s helpful to keep in mind when creating content for your website, social media, email and other marketing channels: Content should first serve your audience. Optimizing your content for SEO goes beyond adding keywords to it. It involves creating a positive user experience. Give your audience a payoff for visiting your site and engaging with your content. The payoff helps nurture your audience. Provide them with valuable information that educates and teaches them to trust you. Once they trust you they are more likely to convert. You then become the SOURCE of valuable content – and your […]