seo

January 10, 2017
SEO copywriting SEO keywords | Engine-IUS Marketing

4 Ways to Drive More Value with Keywords

In a recent post, we discussed working with your agency on finalizing a keyword list. This is one of the most important tasks you will work on with your digital marketing firm. We promised to show you the best places to insert those keywords, and why. Let’s take a look at how this is done. Even though you will likely rely on your agency to do this for you, it’s important to understand how the process works. You will of course have the final say as to copy updates on your website, and while you will want to include keywords within the copy, you will also want to ensure that they are added in a natural way. These key phrase inclusion tips can help you focus on the details of keyword placement: Keywords should be placed in two main areas of your website. They should appear in the HTML code; […]
October 12, 2016
content marketing SEO | Engine-IUS Marketing

Professional SEO Consultant Services – How SEO Can Drive More Traffic to Your Website

If you own a website and want to increase its traffic, there are a few ways to do so that you may have tried. You can advertise, but depending on where you advertise and how you do it, you may have mixed results. You can always create more content, but this process is slow and will not dramatically increase your hits unless you already have strong readership. The truth is that one of the best ways to increase website traffic is through a process called search engine optimization, often abbreviated as SEO. Here, we’ll go over how SEO consultants can work with you to increase the amount of traffic to your website, as well as ensure that greater proportions of that traffic actually stay on the site longer. SEO consultants work in a number of different ways, but one of the primary functions they serve is to advise webmasters on […]