social media marketing strategies

March 28, 2017
local SEO content marketing | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 1]

By this time most businesses and organizations have discovered the benefits they can derive from social media. We’d like to examine another reason to build up your social presence, in addition to brand image, customer service, and authority in your vertical. Local SEO is dog-eat-dog these days, and any advantage you can get over your competitor in local search results can mean the difference between a so-so sales day and a day where the cash register sings! Let’s discover why having an active social media presence can lead to more sales for your local business. 1) Google uses social signals to rank pages. Google uses hundreds of ranking factors; we will not claim that it gives inordinate weight to Facebook, Twitter or other social sites’ results. We will say that Google appears to use these accounts as ways to verify authority and authenticity. If you post regularly to Facebook, let’s […]