social media seo

January 30, 2017
social media marketing social media strategy | Engine-IUS

6 Marketing Ideas You Can Steal from Social Media

Most marketers use social media to provide more visibility for their brand and to offer customer service. Did you know that you can use social to add buzz and even precision to your other campaigns? Social media can be like a well that you can return to again and again for valuable tidbits of information. Think of it as your secret weapon that can help you direct more consumers to conversion. Create Personas – Get To Know Your Audience Some of the most useful insights you can get from social media are details you can use to build customer personas. Dig into your social stats such as Analytics on Twitter and Insights on Facebook, and get real data on your customers. See where they live, what their gender is, and follow conversations to learn more about their preferences. Then you can build out your personas using real data. This is […]