social media strategies

March 28, 2017
local SEO content marketing | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 1]

By this time most businesses and organizations have discovered the benefits they can derive from social media. We’d like to examine another reason to build up your social presence, in addition to brand image, customer service, and authority in your vertical. Local SEO is dog-eat-dog these days, and any advantage you can get over your competitor in local search results can mean the difference between a so-so sales day and a day where the cash register sings! Let’s discover why having an active social media presence can lead to more sales for your local business. 1) Google uses social signals to rank pages. Google uses hundreds of ranking factors; we will not claim that it gives inordinate weight to Facebook, Twitter or other social sites’ results. We will say that Google appears to use these accounts as ways to verify authority and authenticity. If you post regularly to Facebook, let’s […]
January 30, 2017
social media marketing social media strategy | Engine-IUS

6 Marketing Ideas You Can Steal from Social Media

Most marketers use social media to provide more visibility for their brand and to offer customer service. Did you know that you can use social to add buzz and even precision to your other campaigns? Social media can be like a well that you can return to again and again for valuable tidbits of information. Think of it as your secret weapon that can help you direct more consumers to conversion. Create Personas – Get To Know Your Audience Some of the most useful insights you can get from social media are details you can use to build customer personas. Dig into your social stats such as Analytics on Twitter and Insights on Facebook, and get real data on your customers. See where they live, what their gender is, and follow conversations to learn more about their preferences. Then you can build out your personas using real data. This is […]