social media tips

May 18, 2017
social media marketing tips | Engine-IUS Marketing

5 Top Social Media Tips for Your Small Business

Get More Engagement & Referral Traffic By Doing Less on Social Media! When you run a small business it’s easy to get pulled in a dozen different directions. When it comes to social media marketing, you may feel the same way: everyone says you have to be on social media, but who has the time for all of that? Twitter, Facebook, Pinterest, Instagram…then all the important niche channels like Houzz and others…it can make a person’s head spin! We’re here to tell you that you can improve brand visibility and connect with customers, prospects and fans by doing LESS on social media than you may have thought! Here’s how to get it done: 1) Focus. Choose one or two channels at most for your social posting. Do a bit of research to find out which channels your audience likes best. If they are most responsive on Twitter, concentrate your efforts […]
April 1, 2017
how to get reviews on Facebook | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 2]

Why You Need More Facebook Reviews Last time we talked about how social media can help build your local SEO presence. Another way to leverage social for local SEO is to get your customers to leave Facebook reviews. Since we’ve already established that search engines, especially Google, take into account regular, high quality posting on Facebook, it’s time to take the next step to getting the most value you can from your Facebook presence. Listing your business’s NAP (name, address, phone number) on Facebook reinforces you as a local choice for your products and services. Next it’s important to signal to Google (and of course human visitors to your page) that you are a preferred local business. You can accomplish this by accumulating Facebook reviews. Why get more reviews? People are motivated by advice they can get from other real people. Depending on the source, Facebook is said to have […]
January 30, 2017
social media marketing social media strategy | Engine-IUS

6 Marketing Ideas You Can Steal from Social Media

Most marketers use social media to provide more visibility for their brand and to offer customer service. Did you know that you can use social to add buzz and even precision to your other campaigns? Social media can be like a well that you can return to again and again for valuable tidbits of information. Think of it as your secret weapon that can help you direct more consumers to conversion. Create Personas – Get To Know Your Audience Some of the most useful insights you can get from social media are details you can use to build customer personas. Dig into your social stats such as Analytics on Twitter and Insights on Facebook, and get real data on your customers. See where they live, what their gender is, and follow conversations to learn more about their preferences. Then you can build out your personas using real data. This is […]