social media

May 18, 2017
social media marketing tips | Engine-IUS Marketing

5 Top Social Media Tips for Your Small Business

Get More Engagement & Referral Traffic By Doing Less on Social Media! When you run a small business it’s easy to get pulled in a dozen different directions. When it comes to social media marketing, you may feel the same way: everyone says you have to be on social media, but who has the time for all of that? Twitter, Facebook, Pinterest, Instagram…then all the important niche channels like Houzz and others…it can make a person’s head spin! We’re here to tell you that you can improve brand visibility and connect with customers, prospects and fans by doing LESS on social media than you may have thought! Here’s how to get it done: 1) Focus. Choose one or two channels at most for your social posting. Do a bit of research to find out which channels your audience likes best. If they are most responsive on Twitter, concentrate your efforts […]
April 1, 2017
how to get reviews on Facebook | Engine-IUS Marketing

How to Explode Your Local Search Results with Social Media [Part 2]

Why You Need More Facebook Reviews Last time we talked about how social media can help build your local SEO presence. Another way to leverage social for local SEO is to get your customers to leave Facebook reviews. Since we’ve already established that search engines, especially Google, take into account regular, high quality posting on Facebook, it’s time to take the next step to getting the most value you can from your Facebook presence. Listing your business’s NAP (name, address, phone number) on Facebook reinforces you as a local choice for your products and services. Next it’s important to signal to Google (and of course human visitors to your page) that you are a preferred local business. You can accomplish this by accumulating Facebook reviews. Why get more reviews? People are motivated by advice they can get from other real people. Depending on the source, Facebook is said to have […]
January 11, 2017
social media marketing tips | Engine-IUS Marketing

How to Create Custom Images to Skyrocket Your Social Engagement

Content marketing can repay you with big dividends – not the least of which is increased trust in your brand. Building relationships with content is just as important as writing a sales letter or a landing page; it’s a different type of messaging that still has as its goal directing people to believe in what you stand for. If they believe it, they will want to do business with you, and not just in the short term. But how can you (with help from your social media marketing agency) create enticing short and long-form content that tells your brand story? Well, today we’ll discuss one part of the formula: the inclusion of compelling images with your messages. Plus we’ll show you two great free tools to use to create the images. So even if you’ve entrusted copywriting to your agency, you can create the images yourself, or tell your agency […]