website design

August 21, 2017
SEO & website design online marketing | Engine-IUS Marketing

Why You Should Have Your Digital Agency Lead Your New Site Build

While a digital marketing agency will be glad to assist you with website optimization at any point in your existing site’s evolution, working with the agency at the outset of your new site build can deliver big rewards in the form of a jumpstart to your online visibility. Let’s examine how you can get the most from your online marketing agency during your new site design. Tip #1: Instead of separate meetings with your designer and your marketing agency, conduct meetings that bring your entire website creation team together. It’s important that a holistic viewpoint prevail during the site design, so you can approach the project from a user-first focus. For example, one team member may wish to create a mega menu, where another may be envisioning vertical sliding navigation. With the entire team present, the usability pros and cons can be discussed, along with any SEO implications. This approach […]
August 18, 2017
WordPress website design and optimization | Engine-IUS Marketing

Don’t Pull the Trigger on that New Site Build Until You Read This

Amplify your Online Visibility with a New WordPress Site or Blog When it comes to connecting with your audience online, your website has to act like your digital salesperson. If your site can’t be found in search results, then you’re leaving money on the table. Today WordPress powers 28% of the Internet; including TechCrunch, Reuters Blogs, Katy Perry, Wall St. Journal Law Blogs, and many more. So why do all these prominent entities (along with thousands of other businesses and individuals ) use WordPress? The reasons would fill dozens of pages, but for our purposes in this blog, we want to drill down to some very specific SEO points that you can take advantage of too, when you move your blog or site to WordPress. Quality Themes to Make Your Site SEO-Friendly & Fast WordPress is SEO-friendly straight out of the box. Its easy to configure menus, sliders and other […]