what is a meta description

February 22, 2017
meta description SEO what is a meta description | Engine-IUS Marketing

Why You Need the Best Meta Descriptions to Drive Traffic

Great Micro Content= More Sales Micro content serves many purposes in online marketing; from email subject lines, to tweets, to SMS ads and more. For the purposes of this blog we’ll concentrate on a very specific form of micro content, the meta description. Think about it: when you do a web search and are faced with a long list of results, how do you decide which one to click on? The title can persuade you, but often it’s the one-to-two sentence description that encourages that all-important click. This is where you can convince your target audience that your company has the solution to their problem.  That’s what web searches are – people with problems that need answers – and the faster they can get those answers, the better. It’s up to you in the space of about 160 characters to present your product or service as the best solution. The […]